The Team

Firas is a Lead Technical Product Manager with over 15 years of experience taking full ownership of complex digital platforms across SaaS, media, enterprise and public sector environments, delivering measurable outcomes for global organisations including Christie's, News UK, Springer Nature, Ford Motor Company and Formula 1.

With a background in software engineering and Computer Science, he brings a combination of product strategy, technical depth and delivery leadership. This background allows him to translate effectively between business, engineering, data and UX teams while ensuring product decisions remain grounded in technical reality and measurable outcomes.

Firas takes full ownership of complex product environments, leading product discovery, shaping strategy and delivering high impact digital initiatives including platform modernisation, CMS ecosystems, AI-enabled workflows and large scale system integrations.

He adopts a data driven, user centred approach to product development, aligning product vision with commercial outcomes and organisational strategy. Known for walking into complexity and creating order, he helps organisations move from ambiguity to clear roadmaps, aligned teams and reliable delivery.

Having worked with organisations across APAC, EMEA and North America, Firas is highly experienced in both Agile and hybrid delivery environments. He is recognised for strong stakeholder leadership, clear communication and the ability to simplify complex problems while building trust across executive, product and engineering teams.